As President of Ride Up, LLC, Stephenie decides the specific rabbit holes the digital equine journal traverses each day.
For almost twenty years Stephenie spent her time growing and managing a photography services company diversified across four income sources: Event Photography, Corporate Advertising, Photojournalism, and Artistic Endeavors. The company supplied photography services to equine competitions across United States, sharpening client public identities and enhancing client profiles within specific target markets.
During her tenure with the photography services company, Stephenie began authoring articles on a freelance basis. Her article for the Performance Horse Journal, "Equi-nomics: Marketing & Branding Concepts", earned FIRST place in the Marketing Article, Association category at the annual Livestock Publications Council awards contest. The feature ran in the August-September 2017 Performance Horse Journal. The judge said, "Great educational article that I would imagine those in the industry would find extremely helpful. It is clearly written to the target audience. Sources appear very knowledgeable and credible. This is truly a story that meets the objectives of the category ... helping the audience to a more effective job of marketing the product." Links available upon request.
Currently, Stephenie accepts both writing and photography assignments from a select client base.
Articles posted on the Performance Horse Hotline are available for purchase and reprint.